Video content has become one of the most powerful tools for businesses to connect with their audience, build trust, and drive engagement. But there’s a shift happening in how businesses use video—not just polished, scripted productions, but personal, heartfelt, and authentic videos are now taking the spotlight.
Whether you’re an entrepreneur, a marketer, or part of a larger organization, leveraging personal videos can humanize your brand and help you stand out in a competitive landscape.
In this blog, we’ll explore the value of personal videos, how they can benefit businesses, and actionable ways you can use them to achieve your goals.
Why Personal Videos Work
Building Authentic Connections
Personal videos add a human touch to your brand. Unlike professional ads or corporate videos, they feel real, relatable, and genuine. This creates a stronger emotional bond between your business and your audience, fostering deeper trust.
For example, a business owner recording a selfie-style video sharing the story behind their product feels more meaningful to customers than a generic, overproduced ad.
Increased Viewer Engagement
According to a study by Vidyard, viewers are 35% more likely to watch a personal video all the way through compared to professional marketing videos. The warmth and personality behind personal videos capture attention and make people want to engage.
Relatability Drives Trust
People relate to people—not brands or logos. A video where a team member shares customer success stories or gives an informal product demonstration can help your business appear approachable and trustworthy.
How Businesses Can Use Personal Videos Effectively
Personal videos are versatile and can be used across various business functions. Here are some practical ways to use them effectively.
1. Customer Introductions
Send a personalized welcome video to new customers when they sign up. Introduce yourself or your team, thank them for choosing your business, and explain what they can expect next.
Example:
If you run a subscription box service, send a video saying, “Hi [Name], welcome to [Your Brand]! We’re so excited to have you. Here’s what’s coming in your very first box…”
This small effort goes a long way in creating a memorable first impression.
2. Behind-the-Scenes Content
Show your audience the people and processes behind your business. This could be a quick tour of your office, warehouse, or behind-the-scenes moments from your team creating products.
Why it Works:
It makes your business feel transparent and approachable, reminding customers they’re supporting real people.
3. Product or Service Demos
Personal videos can simplify how you explain your product or service. Instead of a lengthy PDF guide, you can film yourself walking viewers through the process.
For example, if you sell software, record a screen-share video showing step-by-step instructions with your voice guiding users. Don’t script your language too much; keep it conversational so it feels approachable.
4. Thank-You Messages
Sending a personalized thank-you video to customers after a purchase or event can make your business unforgettable.
Idea:
Have your team create short, 20-second thank-you videos for large client orders or repeat customers. Even a simple message like “Thank you for supporting [Your Brand]! It means the world to us.” can have an enormous impact.
5. Employee Spotlights
Showcase the people who make your business successful. Whether it’s a quick “Meet Our Team” series or spotlighting an employee’s day-to-day work, these videos personalize your business by giving it a human face.
6. Event Invites and Recaps
Hosting an event? Instead of a traditional email invite, send a fun, personal video from the team with details about what attendees can expect. After the event, share a personalized recap or thank attendees with a behind-the-scenes look at the experience.
7. Customer Testimonials
Encourage satisfied customers to share their experiences with your brand through video. These authentic testimonials can be edited together with simple tools to create highly compelling content.
Pro Tip: To increase engagement, film yourself providing context before the testimonial, like, “Here’s what [Customer Name] had to say about our service…”
Best Practices for Creating Personal Videos
Be Authentic
The beauty of personal videos is their authenticity. Don’t worry about being overly polished. Speak naturally, use a conversational tone, and don’t be afraid to show your personality.
Keep It Short
Attention spans are short. Aim to keep your videos concise, preferably under two minutes.
Film in Good Lighting
While personal videos don’t need to be Hollywood-level quality, proper lighting can make a huge difference. Find a well-lit space with natural lighting or use a ring light if recording indoors.
Use a Mobile-Friendly Format
Most of your audience will view videos on mobile devices, so optimize your format. Vertical videos (like those used on Instagram Stories or TikTok) perform especially well.
Include a Call-to-Action
End your video with a clear call-to-action. Whether it’s to follow your business on social media, explore your website, or sign up for a free trial, guide viewers toward the next step.
Tools for Creating Personal Videos
If you’re just starting out, here are a few tools to make video creation simple and affordable:
- Loom (for screen-share demos)
- Canva Video Editor (for basic editing)
- Vidyard (for personalized video messaging)
- iMovie or Windows Video Editor (for light editing on a budget)
These platforms are user-friendly and accessible, making it easy for even non-tech-savvy teams to create impactful personal videos.
Instantly Connect with Your Audience
Personal videos are no longer just a trend; they are a powerful way to humanize your business, increase engagement, and build trust with customers. By incorporating these into your workflow, you can develop stronger connections and stand out in your industry.
Start creating personal videos with Huat Designs today and watch the impact they’ll have on your audience.
